About Us
Wild Distribution
Wild Distribution works hand in hand with global beauty and wellness businesses to bring their brands to the Middle East. Holding a strong belief in ‘commerce without compromise’, Wild Distribution balances a strong commercial vision with an insistence upon sustainable practice.
Working together with brands that share the same values as us, Wild Distribution works in a targeted, strategic manner to build retail networks that bring commercial success, without compromising on brand positioning or ethics.
Wild Distribution works with like-minded business, focusing on natural, organic and sustainable concepts with a luxury positioning. We are proud to represent exceptional brands who hold their own incredible stories about valuing responsibility towards our health and the planet.
Our first-hand knowledge informs our unique approach to brand representation in this region. Wild Distribution is ideally positioned to guide our partners through the development of retail distribution and the direct to consumer opportunity, in the Middle East. A region full of commercial potential, and with its own nuances and requirements.
Wild Distribution approaches brand partnerships with a sense of unwavering commitment, focusing on carving out a strong presence for every brand, creating impact in a thoughtful, considered and strategic manner for long-term sustainable growth.
Nikki Shehadeh, Founder.
Nikki Shehadeh, Founder and CEO of Wild Distribution, has an innate understanding of the Middle Eastern consumer landscape, and a wealth of experience in the world of health, wellness and sustainable practice.
Nikki’s personal beliefs and values are at the core of the Wild Distribution philosophy, with a fierce belief in the power of environmental responsibility, education, and the importance of maintaining high ethical and sustainable practices and standard business practice.
Having lived and worked in the UAE for many years, Nikki is now based between the UK and the Middle East, allowing for a global perspective, balanced with a sharp local knowledge. Nikki’s intimate understanding of retail and consumer dynamics in the Middle East allow Wild Distribution to act as a bridge between global brands and the Middle Eastern market, for the formation of long-term, strategic and commercially rewarding partnerships.